UK Holidaymakers and the Internet

A MORI survey, commissioned by ABTA in 1998, indicated that less than 1% of holidaymakers had booked their last package holiday through the internet. Despite predictions that this would increase vastly in the future, the reality has been less dramatic. MORI research conducted in September 2000, showed that only 3% booked their last package holiday online - although 17% had used it to book some travel service at some time (eg flights, car hire, ferry crossings.)

39% indicated that they have already used the internet as a source of travel information and 56% of those surveyed already have access to the internet, at home, at work or in another place.

Those with access, but who did not book over the internet, cited a number of reasons for their decision. Topping the list was a preference for face to face advice (18%), lack of internet access at the time (16%) followed by worries about security (14%). A lack of convenience and access to better bargains elsewhere was mentioned by 10% each.

ABTA President, Stephen Bath, said: "Clearly the internet and digital technology has exciting implications and challenges for our Members. ABTAs own recent advertising campaign has focussed on the internet trading. As the Internet continues to develop, many of our customers will want reassurance about the companies they might deal with online."

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Notes for Editors:

1. Between 2 September and 24 September 2000, MORI surveyed 963 people, across the UK, who had taken a package holiday in the previous 12 months

October 27, 2000

For further information contact:

Keith Betton or Sean Tipton - Tel: 020 7307 1900 (Office Hours)