Customers with a disability? No problem!
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Our aim is to give the browser a brief overview of the UK Disability Discrimination Act and some useful links to some of the sources of more detailed advice and resources which are available to businesses and consumers. We also aim to provide an insight into the work ABTA is doing to raise the profile of the needs of travellers with a disability amongst ABTA members and the industry as a whole. So what has ABTA been doing?
Guidance for business: So much has been written and talked about ‘disability’. The word itself tends to scare businesses into worrying about all the things they can’t offer. Don’t worry. And before you read the following guide remember these three golden rules:
IntroductionHere is a brief guide to the Disability Discrimination Act 1995 (DDA) and a few tips on understanding some of the implications it has for the way you provide your services to the public. For more detailed guidance read the Code of Practice on Rights of Access, Goods, Facilities, Services and Premises published by the Disability Rights Commission (DRC). Useful website addresses are listed at the end. What is disability discrimination (DDA)?The word ‘disabled’ often conjures up images of white sticks and wheel chairs. But disabled people are a diverse customer group with many different requirements which you need to consider. ‘Disability’ is defined under the Act as ‘a physical or mental impairment which has a substantial and long-term adverse effect on [a persons] ability to carry out normal day-to-day activities’. For example, customers may be partially sighted, have a hearing impairment, learning disability, diabetes, epilepsy, mental illness, asthma, ME, facial/bodily disfigurements, arthritis or mobility problems to name but a few. So the DDA covers a vast range of impairments. And many disabilities may be not be immediately obvious. [Note: many of us face problems with the environment we find ourselves in - for example, walking the long distances at many airports; reaching brochures on high shelves; climbing steps without a handrail.] You will be discriminating against a disabled person if for a reason related to their disability you:
Are my services covered?The Act covers all the services you provide in the UK, so this means your premises, call centre or phone services, brochures, websites, all your documentation and booking procedures including any customer satisfaction forms etc. You should not look for reasons or excuses to discriminate against disabled people who wish to use your services. Instead the Act requires you to look for all reasonable ways to serve disabled people. e.g. If a disabled customer contacts you during a busy lunchtime, you would be treating that customer less favourably if you asked them to come back later because you assume it takes longer to serve them and you don’t have time. You’re making an assumption that they can come in at any time rather than just at lunchtime like many other customers who work. [Note: while aircraft and overseas services such as hotels are not covered by the DDA you may be discriminating if you do nothing to find out whether these services are accessible. Once you know what the customer’s needs are you should take reasonable steps to find out about the accessibility of aircraft, accommodation, excursions etc. Use the ‘ABTA Checklist for Disabled and Less Mobile Customers’ to help match needs with services.] What are my duties to make ‘reasonable adjustments?’You have to make ‘reasonable adjustments’ to the way your services operate so that disabled people can use them. If you do not make these changes and you cannot justify your actions (or inaction!) according to the criteria outlined in the DDA, you may be taken to court and be made to pay compensation. Often very simple and cost effective solutions can be found which will enable someone with a disability to enjoy your service. You should keep the duty under regular review in the light of experience. The duty means you must look at three main areas of your business:
[Note: Although there is nothing unlawful about genuinely seeking to assist disabled people by informing them where they might get service more suited to their requirements, putting disabled people off using your services may be unlawful irrespective of your intention or motive. You can’t refuse to serve a disabled person simply on the grounds that other businesses cater better for disabled people. Spurious reasons cannot be used to refuse to serve a disabled person – even if the you think that serving the disabled person will upset or raise objections from other customers.] If you refuse to serve a customer you may be asked to justify your reasons and to provide evidence to support any assumptions made.
It is important that you don’t assume that the only way to make services available to disabled people is to make a physical alteration to their premises (such as installing a ramp or widening a doorway). Often, minor measures such as allowing more time to serve a disabled customer, will help disabled people to use a service. Disability awareness training for staff is also appropriate. e.g. If you are a travel agent without wheelchair access and a wheelchair user comes to your shop, you need to consider how you can offer your service in an alternative way. Perhaps you can give information over the phone or a member of staff could talk through the brochures on offer and either give or post them to the person. It is important to note, that you have to have made reasonable adjustments to provide physical access to your shop. With a little thought, changes can often be made at little cost. e.g. Your premises are accessible by a flight of stairs at the front entrance. You’re in a listed building, and cannot get consent to install a ramp. A side entrance for staff use is more accessible. You could arrange for people with a mobility impairment to use this entrance. This is likely to be a reasonable step to take. You could of course go further and adopt an inclusive approach by also making the side entrance available to everyone. e.g. You are refurbishing your offices. In replacing the carpets you ensure that low pile, high-density carpets are fitted. This helps many of your customers with mobility impairments (for example those who use a wheelchair, artificial limb or walking aid) to move with greater ease within the office. You also decide to make improvements to the office colour scheme, lighting and signage. Make sure you do this in consultation with local disability groups to help customers with visual, hearing or learning difficulties. As part of the refurbishment, you might think about Braille markings to signs etc, and buying a portable induction loop system for your public areas – these are cheap and easy to use. By these means, you place yourself in a good position to provide accessible services to disabled customers. Ensure that staff understand what to do and why. What should you do now?You need to think about your attitude to disabled people and the way that your staff treat customers. You are more likely to comply with your duties under the DDA if you:
Useful contacts and publications:Disability Rights Commission - www.drc-gb.org. Here you will find a lot of guidance for business and consumers, as well as the Code of Practice on Rights of Access Goods, Facilities, Services and premises. Department for Transport – www.dft.gov.uk. Here you will find the voluntary UK Air Access Code which covers travel agents, tour operators, airports and airlines, including service and design issues www.dft.gov.uk/stellent/groups/dft_mobility/documents/divisionhomepage/031009.hcsp The Royal National Institute of the Blind - www.rnib.org.uk. Here is information on a range of services which can help business make services more accessible to blind and visually impaired people - access audits, producing accessible information, useful products and a whole variety of customer care and DDA training courses. The Pet Travel Scheme – This is administered by the Department for Environment, Food and Rural Affairs (DEFRA) – You can find full details of the new requirements for pets travelling abroad. This is particularly important if you need to travel with an assistance animal - www.defra.gov.uk/animalh/quarantine/pets/procedures/owners.htm
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